CASE STUDY: Boosting Sugar Me’s Online Visibility & Bookings with SEO
Client: Sugar Me – Greenville, SC
Industry: Beauty & Wellness
Services Provided: SEO Optimization & Google My Business Enhancement
BACKGROUND
Sugar Me, a sugaring studio in Greenville, SC, offers a natural alternative to traditional waxing. However, before implementing an SEO strategy, the business faced major online visibility challenges. The website was not optimized for search engines, and its Google My Business (GMB) profile was underutilized. As a result, the site received minimal traffic and struggled to convert visitors into bookings.
CHALLENGES
Poor search engine visibility
Minimal website traffic
Under-optimized Google My Business profile
Low appointment bookings
STRATEGY & EXECUTION
To enhance Sugar Me’s digital presence, a comprehensive SEO strategy was implemented, including:
✅ Keyword Research & Optimization – Identified high-intent keywords related to sugaring and waxing to improve search rankings.
✅ Content & Linking Strategy – Optimized existing content and added internal and external links for better authority and user experience.
✅ Technical SEO Enhancements – Updated meta descriptions, alt tags, and other on-page elements for improved indexing.
✅ Blog Improvement – Refined and expanded blog content to engage users and boost organic reach.
✅ Google My Business Optimization – Enhanced the GMB profile to increase local search visibility and attract more customers.
RESULTS
📈 30% Increase in Website Traffic – Improved search rankings led to a significant rise in organic visits.
📍 Higher Local Search Visibility – Sugar Me now ranks for both "sugaring" and "waxing" services on Google. For sugaring, SugarMe ranks number one and for waxing Sugar Me ranks number 6.
💼 Steady Increase in Bookings – With higher visibility, owner Jillian is consistently booking new clients, driving business growth.
CONCLUSION
By implementing a targeted SEO strategy, Suga rMe transformed its online presence, significantly increasing traffic and customer engagement. The improved search rankings and optimized local presence have positioned SugarMe for long-term success in a competitive industry.
🚀 Looking to elevate your business’s online presence? Let’s chat about how SEO can drive growth for you!
Jillian - Sugar Me
“I can’t say enough great things about Amy! She has been absolutely phenomenal in helping my business grow, especially with my SEO and Google reach. Thanks to her expertise, more people are finding Sugar Me online, and I’ve seen a real difference in my visibility. What truly sets her apart is how much she cares—she constantly checks in, offers fresh ideas, and always goes above and beyond to support my business. Her dedication and passion shine through in everything she does. If you’re looking for someone who is not only knowledgeable but also genuinely invested in your success, she’s the one! Highly recommend!.”
